Studio Tussy
Website design for an East London artisan florist
Project type: Web + Brand Design (Client)
Duration: 4 months (Solo)
Role: UX/UI Designer
Studio Tussy is a boutique flower shop in East London, founded by Loriana Muci and inspired by the Victorian “tussie-mussie”—a symbol of beauty, sentiment, and seasonality. When Loriana approached me to design her website, she wanted a digital space that felt as curated and poetic as the floral arrangements she creates.
From the beginning, it was clear that the site needed to reflect Studio Tussy’s artistic sensibility and deep reverence for flowers as cultural and emotional touchstones. We focused on creating a clean, elegant design that foregrounds the floristry, while echoing the shop’s tactile, personal charm.
The result is a site that invites visitors into Studio Tussy’s world—a place of quiet creativity, natural beauty, and thoughtful design.
Minimalist, clean branding.
Branding that reflects the elegance of Studio Tussy, and it’s founder, Loriana Muci
Studio Tussy’s branding draws on themes of elegance and seasonality. We used a muted, black and white palette to center the flowers and their innate beauty. The logotype was designed to feel both timeless and intimate, mirroring the sculptural beauty of Loriana’s arrangements.
Let’s work together
Have an idea or need a design? Let’s collaborate and scheme! I love helping bring people’s visions to life.